Brand promoters and businesses have a rich selection of marketing tools at their disposal. One such commodity that’s been helping them increase brand awareness and generate more sales is custom printed stickers. It’s become a staple promotional tool of today’s ever-evolving digital age. So, why is this method gaining traction? Simple: it doesn’t limit creativity and production cost is economical. Furthermore, it creates an opportunity to entertain spit-second interaction with a potential audience without being intrusive. With this product, sharing information, build brand image, promote events and more becomes a less daunting exercise.
Timeless business cards
Today, incorporating business cards with custom printed stickers is a growing trend among brand promoters. It’s an activity that elicits consumer participation and promotes brand awareness. The investment companies throw into promotional items like “business cards” nowadays is substantial. Yet, these items often fade from thought or get hidden away. With built-in promotional stickers, business cards won’t stick around collecting dust on shelves or hang out in office drawers. Instead, it’ll stick around longer as a memorable keepsake to loyal fans.
Get immediate attention
With social media, broadcasting sales promotions couldn’t be any more convenient. While this potentially gets the audience to turn up at an event, getting them to buy products is another challenge. Well, adding custom printed stickers to products not only motivates a consumer to check out an item but encourages immediate purchase. Of course, this requires some creative work to attract potential buyers for a guaranteed sale.
Custom printed stickers decorate permanent fixtures, vehicles or other properties for longer periods of time. Therefore, brand promoters and/or businesses should opt for premium printing to increase longevity and give their trademark prestige. These days, sticker materials deliver high-performance and durability with weatherproofing. This ultimately increases loyalty as stickers traverse a lifetime with the consumer. Sometimes, this growth and attachment will lead to him or her inquiring about replacing stickers in case of a vehicle change.
Make information easily readable
It’s remarkable how consumers appreciate small gestures of convenience. “Product features” remain a top priority when a consumer shows interest in buying something. Custom printed stickers that highlight product features, puts the consumer’s mind at ease. This also speeds up the decision-making process and lessens frustration. What’s more, it provides a more concise read for consumers, which is a time-saving endeavor.
The places custom printed stickers go these days is incredible. As a promotional tool, they’re seen riding all kinds of vehicles, decorating utility poles, lamp posts, bulletin boards, product packaging, etc. There are even hard hat stickers! No matter where they’re placed, custom promotional stickers make an effective broadcaster of product information and services. Moreover, it blends in quite seamlessly, eats up almost zero space and never becomes a nuisance.
More businesses are recognizing and embracing the printed sticker trend to increase marketing turnover rate. It’s a powerful marketing strategy to supplement any existing model for optimal ROI (Return on Investment). And it’s gaining popularity as a cost-effective actionable marketing tool among SMB (Small Business) operators striving for continued relevance.